Paris, November 15, 2013: Gameloft, a leading global publisher of digital and social games, today launched the newest racing game in the GT Racing series – GT Racing 2: The Real Car Experience. An exclusive partnership with Mercedes-Benz, one of the world´s leading premium automobile manufacturers, brings in strong joint initiatives to promote the game, as well as closer cooperation to introduce four of the manufacturer’s most prestigious vehicles in the game.
Known for its dynamic game experience and detailed graphics, the first entry in the GT Racing series has been downloaded more than 50 million times worldwide since 2010. Much like its predecessor, GT Racing 2 aims to become the most realistic automotive racing experience ever on iPhone, iPad, iPod touch and Android.
Of the 35 manufacturers featured in the game, Mercedes-Benz is most prominent with four cars spotlighted. The legendary Mercedes-Benz Gullwing is joined by three vehicles from the manufacturer’s high-performance brand AMG: Mercedes-Benz SLK 55 AMG, Mercedes-Benz SLS AMG Coupé and Mercedes-Benz SLS AMG GT3.
“Mercedes-Benz was a natural partner for GT Racing 2, as they share several values with our game – particularly the highest degree of innovation, authenticity and leadership,” stated Karine Kaiser, VP Marketing & Licensing at Gameloft. “Together, we offer fans of the German brand a faithful and realistic driving experience.”
“‘Gaming’ is a medium which has experienced vast growth and is now firmly embedded in all sectors of society, thanks to smartphones, tablets and game consoles. As such, games provided an ideal means of appealing to young and modern target groups in an emotional and well-aimed manner,” added Dr. Jens Thiemer, Head of Brand Communications Mercedes-Benz Cars. “So Gameloft’s attention to detail, seen in the game’s graphics and physics engine, made this an attractive partnership for us.”
Next month, Gameloft and Mercedes-Benz will offer fans the chance to defy reality! GT Racing 2 players can take part in an exceptional in-game event for a chance to win tickets for the “AMG Driving Academy”. This unforgettable prize is pure excitement, offering winners the unique possibility to get better with the best! The experienced instructors at that AMG Driving Academy are all masters of their craft – among them are motor sport greats such as Bernd Schneider or Karl Wendlinger. Depending on the event type, you’ll get the chance to drive the most intriguing AMG high performance models on Europe’s most famous tracks.